In Europe, SEKISUI consists of 10 companies offering a variety of outstanding products for industrial applications. The new regional website provides a comprehensive overview on the European business of SEKISUI and serves as central information platform.
Website as essential medium for communications
To strengthen the brand awareness of SEKISUI in Europe and to create the basis for future communication activities to external stakeholders – these were two of the main goals of the regional website. “In order to communicate consistent information on SEKISUI’s business expertise and wide portfolio in Europe, we need to be found when searched for online. A web presence is essential when building the SEKISUI brand in Europe”, explains Lena Tiedeken, Marketing Communications Manager at the regional Headquarters SEKISUI EUROPE B.V.
In close cooperation with the Marketing colleagues form all European SEKISUI subsidiaries, the Marketing Communications team from SEKISUI EUROPE B.V. decided for an easy-to-follow navigation and a market-oriented structure of the product portfolio, providing an user-friendly and visually appealing information platform to investors, press, customers and employees “Together as one team, we aimed at showing what defines the group of SEKISUI companies in Europe and what we have to offer.”
The website offers a comprehensive overview on SEKISUI’s business in Europe.
A comprehensive overview
Besides a modern look & feel the new regional website offers an easy navigation on three main themes: About SEKISUI, Business sectors and Media.
In the section “About SEKISUI” visitors are informed on SEKISUI as an international company – presenting useful information on its businesses, both globally and in Europe. In addition to the history of SEKISUI in Europe and an overview of all existing subsidiaries in the region, this section offers facts on SEKISUI CHEMICAL CO., LTD. as parent company.
All at one glance: The section “About SEKISUI”.
The diverse product portfolio available in Europe is summarized under “Business sectors”, giving a broad and quick overview of all products and showing which SEKISUI companies operate in the same business field. The section presents all products together with an animated illustration and provides links to the subsidiaries’ websites for more detailed information.
The section “Media” focuses on press and users interested in up-to-date information. Visitors have a chance to read the latest news on SEKISUI in Europe and find an overview of exhibitions where SEKISUI will showcase. The area is completed by a range of useful downloads and will be expanded further in the upcoming months.
The product portfolio is explained with texts and illustrative animations, complemented by a link to the subsidiaries’ websites for more information.
And much more…
And there is more. Besides the three main navigation areas, the website also offers a career section portraying SEKISUI as employer and providing information on current vacancies all over Europe.
Just as all other areas, this section will be tracked by google analytics to continuously analyse and optimise the user experience.
People interested in the latest news or next exhibitions should have a look at the section “Media”.
The new regional website offers comprehensive information on SEKISUI’s business and is a great information platform for everyone interested in SEKISUI in Europe. It is rounded off by an appealing and responsive design which makes the website accessible on all devices.
Curious to see what we talk about? Have a look at the new website.
